Chernev, Alexander
Summary: "Whether you manage a small business seeking to formalize the planning process, a startup seeking verture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and...
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Publisher / Publication Date: Cerebellum Press 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 CHEBarrow, Colin.
Contents: Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
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Publisher / Publication Date: Kogan Page 2011
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1 available in Adult Non-fiction, Call number: 658.8 BARKotler, Philip.
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Publisher / Publication Date: Free Press 1999
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1 available in Adult Non-fiction, Call number: 658.8 KOTLehane, Christopher.
Summary: Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse...
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Publisher / Publication Date: Palgrave Macmillan 2012
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1 available in Adult Non-fiction, Call number: 658.8 LEHVaynerchuk, Gary.
Summary: Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
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Publisher / Publication Date: Harper Business 2011
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1 available in Adult Non-fiction, Call number: 658.812 VAYMarshall, Perry S.
Summary: Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary - accurate predictions. It's the ultimate secret to selling more while working less. Guided by famed marketing consultant and bestselling author Perry Marshall, sales and marketing professionals save 80 per cent of their...
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Publisher / Publication Date: 2013
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1 available in Adult Non-fiction, Call number: 658.8 MARPringle, Hamish.
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Publisher / Publication Date: Kogan Page 2012
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1 available in Adult Non-fiction, Call number: 659.1 PRIRoetzer, Paul
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Publisher / Publication Date: 2014
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1 available in Adult Non-fiction, Call number: 658.8 ROEEkarius, Carol.
Summary: Ekarius's natural, organic approach to livestock management produces healthier animals, reduces feed and healthcare costs, and maximizes your profit. Through case studies of successful farmers, nitty-gritty details on every facet of livestock farming, and fascinating insights for working with nature instead of against it, you'll learn to make your farm thrive.
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Publisher / Publication Date: Storey Books 1999
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1 available in Adult Non-fiction, Call number: 636 EKADeMoss, Gary.
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Publisher / Publication Date: Dearborn Trade Pub. 2004
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1 available in Adult Non-fiction, Call number: 332.024 DEMWeber, Steve (Stephen W.)
Contents: Introduction -- Seller profile: Inedible Jewelry -- Register and shop at Etsy -- Seller profile: Wooly Baby -- Open for business! -- Seller profile: Indulge Your Shelf -- Create and edit your listings -- Seller profile: Angie's Suds 'N Such -- Photograph your items like a pro -- Organize and manage your shop -- Seller profile: Purple and Lime -- Ship your treasures -- Seller profile: Zou Zou's...
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Publisher / Publication Date: Stephen W. Weber 2012
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1 available in Adult Non-fiction, Call number: 745 WeberScott, David Meerman
Summary: "Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are...
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Publisher / Publication Date: Portfolio/Penguin 2020
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1 available in Adult Non-fiction, Call number: 658.8 SCORoberts, Kevin
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Publisher / Publication Date: powerHouse Books 2006
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8342 ROBSummary: All over the world, creatives are turning their hobby into their livelihoods--and Crafter's Market offers the competitive edge you need to make your craft your career. This comprehensive guide will introduce you to a new world of possibilities for taking your craft to the next level.
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Publisher / Publication Date: Fons & Porter 2016
Copies Available at East Bay
1 available in Adult Non-fiction, Call number: 745 GLACopies Available at Woodmere
1 available in Adult Non-fiction, Call number: 745.5023 GLARand, Kelly
Summary: An all-encompassing guide to starting and running a successful craft business draws on the expertise of the well-known nonprofit trade organization and provides authoritative coverage of everything from developing successful product lives and preparing taxes to forming LLCs.
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Publisher / Publication Date: Potter Craft 2012
Copies Available at East Bay
1 available in Adult Non-fiction, Call number: 745.5068 RANCopies Available at Interlochen
1 available in Adult Non-fiction, Call number: Crafts RandPhillips, Michael
Contents: Advertising : the last choice in marketing -- Personal recommendations : the first choice in marketing -- The physical appearance of your business -- Pricing -- How you treat the people around you -- Openness : the basis of trust -- Deciding how to educate potential customers -- How to let customers know your business is excellent -- Helping customers find you -- Customer recourse -- Marketing...
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Publisher / Publication Date: Nolo 2008
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1 available in Adult Non-fiction, Call number: 658.8 PHIKivirist, Lisa
Summary: Homemade for Sale is the first authoritative guide to conceiving and launching your own home-based food start-up. Packed with profiles of successful cottage food entrepreneurs, this comprehensive and accessible resource covers everything you need to get cooking for your customers, creating items that by their very nature are specialized and unique.
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Publisher / Publication Date: New Society Publishers 2015
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1 available in Adult Non-fiction, Call number: 658.8 KIVWalker, Jeff
Summary: This book will build your business -----fast. Whether you've already go a business or you're itching to start one, this is a recipe for getting more traction. Think about it - what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What it you could create such powerful positioning in your market...
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Publisher / Publication Date: Morgan James Publishing 2014
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1 available in Adult Non-fiction, Call number: 658 WALBrabec, Barbara.
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Publisher / Publication Date: M. Evans & Co. 2006
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1 available in Adult Non-fiction, Call number: 745.5 BRAChapin, Kari.
Summary: Addresses all aspects of turning a creative interest into a profitable business, covering business planning, licensing, budgeting, time management, and legal issues.
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Publisher / Publication Date: Storey Pub. 2012
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 745 ChapinCopies Available at East Bay
1 available in Adult Non-fiction, Call number: 745.5068 CHABraunstein, Marc.
Summary: The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty.
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Publisher / Publication Date: Prima 2000
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1 available in Adult Non-fiction, Call number: 658.84 BRALeonard, Richard
Summary: "'Summer Sports Camps 101' is a comprehensive guide for creating and operating a summer sports camp. New or seasoned coaches, sports industry practitioners, and camp administrators in youth and college-level sports will benefit from author Richard Leonard's extensive experience in planning and managing successful sports camps. This guidebook streamlines the process of conceptualizing,...
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Publisher / Publication Date: Fitness Publishing 2016
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1 available in Adult Non-fiction, Call number: 796.54 LEOThistlethwaite, Rebecca
Summary: This book is must reading for anyone who is serious about raising meat animals ethically, outside of the current consolidated, unsustainable CAFO (Concentrated Animal Feeding Operations) system. It offers a clear, thorough, well-organized guide to a subject that will become increasingly important as the market demand for pasture-raised meat grows stronger.
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Publisher / Publication Date: Chelsea Green Publishing 2015